Even by the end of the previous century, if you were to talk about GPS and satellite-based positioning services, you can only imagine a few handfuls of industries including the military, aviation, space exploration, maritime, and to a very small extent, adventure tourism. It was quite an expensive affair to possess a GPS device and even more so to avail of the services that it can bring about.
Today, it will not be an exaggeration to say that it is hard to imagine a time when there was no GPS and mapping. Today we heavily rely on GPS and mapping services for our every day navigation. Ever since mobile devices started to incorporate this feature, a lot of applications and services have sprung up.
The relevance of location
Any marketing expert will agree that the possibility of success of a service business lies in how precisely you can identify your customers. There are multiple ways in which you can identify your customers and one of them is the location of the customer. Until GPS was more mainstream, the only way to find out the location of the customer was by using the mobile tower data. However, this data was extremely sparse and unreliable. This also meant that it did not find relevance in hyperlocal realm.
For example, if you had a burger shop at a certain place, a person who is a couple of kilometers away from that does not even stand a chance of being your customer until your burger shop is super special. However, if the same customer is within a 200-meter range of your shop there is a considerable chance that they can be your customers.
Therefore, it was no longer about the towers but about precision targeting that can be achieved by using a combination of technologies, techniques, and strategies.
There are a few industries and verticals of mobile applications that have extremely benefited from GPS end navigation combinations.
The first industry that comes to everyone’s mind when we talk about location-based services is transportation. Uber can be credited with this paradigm shift and a lot of mobile app development companies have followed suit and replicated the Uber model for various transportation modes including but not limited to shuttles, carpooling, specialized transportation for women and children, and even buses and in the near future, it is expected to be extended to luxury transportation services like limousines and helicopters.
Some services are like finding the right word in the dictionary. You know you’re almost there but you are not exactly there! Services like household handyman work – electric works, plumbing works, and automobile mechanic works are available everywhere but it is quite a cumbersome task to connect the location of demand with the location of supply.
With GPS in place, it is possible for the service provider to precisely navigate to your location without any hassle. This means that they get more business and you, as a customer, also get your work done without difficulties-creating a win-win situation for both the business and the beneficiary.
Gone are the days of the scammy phone numbers asking you to get in touch with random strangers who could be potential dates. Today, apps like Tinder have leveraged the magic of GPS to ensure that the process of finding a date seems smooth and precise.
Using tinder like apps also ensures that the date stays within the definition of your distance. It depends on if you would like to just catch up with your date on an evening over coffee or spend an entire weekend with them, hiking on the slopes of Yellowstone.