Mobile App

MADP And Mobile App Development Platforms

Why an MADP? Why Should You Develop for Mobile With A Platform?

When you’re launching a digital or mobile strategy, one of the first questions you need to ask yourself after defining your business goals is which is the best app development platform for you.

When you decide to adopt a mobile strategy at enterprise level and transform your business, a few things are about to happen: the demand for new apps will increase, as well as the need for speed and agility. Why? Because in a world that’s moving at hyper speed, being the fastest to respond to digital innovation opportunities determines who’s the leader and who’s a laggard. And no one wants to be a laggard.

Having the right technology by your side is a crucial step to make sure your IT team is able to deliver with the right time-to-market and with a great user experience without sinking into an ocean of backlog.

And, as we talk about digital strategies, there’s one more factor to consider. Mobility is moving beyond just pretty web and mobile apps in iOS and Android. In a multiexperience, adding engagement in new touchpoints like chat, voice, augmented reality, and wearable experiences have to be part of the plan.

In fact, in Gartner’s recent Magic Quadrant for Multiexperience Development Platforms:

“By 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multiexperience development platform (MXDP).”

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